About the Author

Chris Shiflett

Hi, I’m Chris: entrepreneur, community leader, husband, and father. I live and work in Boulder, CO.

Brooklyn Beta

The inaugural Brooklyn Beta was the first collaboration between Analog and Fictive Kin. We're both groups of friends making things we love, and we love working together. We even have a portmanteau picked out for what to call ourselves when we join together as one. Anakin. (As Cameron likes to point out, it's better than Fictive Log.)

Since we love working together so much, we're doing it again. On the 12th, 13th, and 14th of October, Brooklyn Beta will return to a place we now call home, the Invisible Dog in Cobble Hill.

If you have no idea what Brooklyn Beta is and want to learn more, last year's about page is a good place to start. (It's a conference.)

Last year's Brooklyn Beta was a happy accident. We compensated for our lack of experience with hard work, and we had no idea whether it would pay off. In fact, just a few weeks before the conference, things weren't looking especially great. Cameron provides some of the story of our narrow escape from failure.

We're happy with how things turned out, so we don't want to change too much this year. We're still aiming for a small, intimate, friendly conference. Small is good, but it has a downside. Lots of people have told us they want to come. People we admire. People we respect. People we call friends. People we really want to come. For as grateful as we are that so many people want to come to Brooklyn Beta this year, we're equally terrified.

We sold out in less than half an hour last year. It might sound fun to sell out so quickly, but it's really not. We felt pretty bad that so many people missed the chance to register. Many people let us know how disappointed they were.

Because we're keeping it small, this year might be worse. We hope to avoid any unpleasant surprises, but the truth is we don't know what to expect. Please take it easy on us if you don't get a ticket. We're going to do our best to make this fair.

Tickets will be sold on two separate days, next Thursday and Friday. Here are the important facts, so you can be ready:

  • Tickets will go on sale at noon Brooklyn time on Thursday, April 28, and again at the same time on Friday, April 29. Mark your calendars.
  • Wednesday Whatnot is taking place on Wednesday, October 12. Tickets are $100. This day will be more practical than inspirational.
  • General Admission is for Thursday, October 13, and Friday, October 14. Tickets are $100. These days will be more inspirational than practical.
  • If you want to attend all three days, you need to register for both Wednesday Whatnot and General Admission. This is recommended.
  • Tickets are being sold on Eventbrite. Bookmark this page. When it's time, we'll remove the password.
  • To improve your chances, be sure to subscribe to the mailing list and follow @brooklynbeta on Twitter.
  • Tickets are inexpensive and scarce. I can't emphasize this enough.

Brooklyn Beta is all about the people. The overwhelming positivity and enthusiasm from the people who attended Brooklyn Beta last year made it great. (Thank you!) Please only register if you're ready to take on the responsibility of making this Brooklyn Beta just as good.

Have any questions? Please ask.

About this post

Brooklyn Beta was posted on Wed, 20 Apr 2011. If you liked it, follow me on Twitter or share:


1.Tyson Gach said:


I want to confirm that when this goes live, I'll be able to purchase two tickets; one for my brother, the other for me. Am I going to run into any restrictions like 'one per customer'?

Thu, 21 Apr 2011 at 16:03:48 GMT Link

2.Chris Shiflett said:

Hey Tyson,

Because tickets are so limited, we have decided to impose a limit of one ticket per customer. This means each person wanting to come should register individually.

There are obvious disadvantages to this, but we think it's the fairest thing to do.

Sat, 23 Apr 2011 at 17:07:55 GMT Link

3.Roger Ruiz said:

Word. Here's hoping I get my tickets; I can't hit refresh fast enough. This event sounds great. Wish I would have made it to last year's BB. This year will be awesome.

Thu, 28 Apr 2011 at 16:06:36 GMT Link

4.Lydia Mann said:


12:03 and you are sold out

Thu, 28 Apr 2011 at 16:21:54 GMT Link

5.Chris Pels said:

Hi guys,

You need to figure out a registration process that is more equitable give the high level of interest and the small size of the conference. Even something like your connection speed could have affected ones odds of getting a ticket.

For other events w/ a similar situation I've seen a multi-day lottery be effective. Have 48-hrs to register then draw the names of those getting tickets randomly from the entire pool.

The current system is no longer feasible given the popularity of the conference.



Fri, 29 Apr 2011 at 16:20:45 GMT Link

Hello! What’s your name?

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